Luz Maria (Maria) Vergara is President of NAHREP Consulting Services (NCS), a marketing consulting firm specializing in the Hispanic segment and housing industry. She has over twenty years of experience and in-depth knowledge of the financial, investment and housing industries having served in senior management roles at organizations such as Citi, Prudential/Wachovia, and Edward Jones. Her expertise in how cultural nuances factor into buying decisions and consumer behaviors has been a critical success factor in developing strategies for companies seeking to reach diverse markets. Her bilingual and bicultural background, and her understanding of the needs of underserved populations have contributed to success in both the Anglo and Hispanic markets. Maria holds a Bachelor’s Degree in International Relations and a Master’s degree in Marketing. She has received numerous industry accolades and recognition for her diversity and inclusion expertise, and is a sought-after speaker and regular contributor to industry publications about multicultural markets. Maria is a native of Chicago and currently resides in St. Charles, MO.

Diversity, Multicultural Markets, Cultural Nuances